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How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages?

Analyzing an ad changed my perception about media and their message by making me realize that it isn’t as simple as it sounds or look. Some ads are not as clear what they are trying to sell to you or what the out come can be. It also made me realize that we all perceive media differently, we all grab or play attention to different angles of it. Media really has their audience set out for them, they really target those certain group of people whether it is sports fans to over weight people. It also opened up my eyes into seeing what kind of adds are generated or have been generated. 

what are challenges and advantages of writing a peer review? Was writing a peer review a learning experience for you?

I felt like the peer review was a learning experience for me. It helped me evaluate people a bit better in a nonpersonal sort of way. The challenge I had with the peer review was having to fill out all three categories without sounding repetitive and giving a positive out come. The advantages would be being able see the different strategies that your peers used to present. Also I feel like the information that you get from their presentation may be something you may not have known. You also get a chance to see how you’ll be reviewed/ graded. 

2. How can we become more critical consumers of media?
And why is a critical engagement with media vital to you?

I feel like the media is always going to have an advantage over us. It will always draw people in, depending the person’s interest. And at the end you will always have someone who will fall for something on the media that may catch their eye. Media is something very delicate and so I wouldn’t say we should keep away from it 100 percent but I’m also not saying to be on it as much. We need to start finding a balance between media and what’s going on around us, that of course is not on the web. We should start being more aware of those around of as much as we are about who posted on Instagram or what Cardi B did on stage. Media will always be something important to me as well as others because most of the trends or latest things going on are posted on some sort of media.


  1. carloseh

    1. Analyzing an ad, and watching other students analyze ads, that I had been exposed to in my everyday life sort of opened my eyes (not to be melodramatic) to the ways that advertisers use subtle visual and social cues to manipulate my emotions in order to influence the ways that I think and feel about their products. Had I been asked prior to the presentations if commercials were intentionally manipulative I would have answered in the affirmative, but actually seeing the ads broken down into it’s parts and analyzed I began to see how many of life’s experiences are co-opted into ad campaigns. The bank commercial that centered around the elderly friends who go on a motorcycle tour and the McDonald’s commercials that centered around contemporary issues especially stick out in my mind. Both of those commercials strove to play on the viewer’s emotions without focusing on the products being sold and I found myself reflecting on my own opinions and how the commercials echoed them; in the McDonald’s campaign especially I found myself patting a large corporation on the back for acknowledging the plight of a marginalized group, and the banking commercial even had me thinking about the nature of life, specifically the work/enjoyment balance that we all struggle to achieve.

    2. We can become more critical consumers of media by keeping a few main ideas in mind. The first and most important of these is to remember that we are in fact watching a commercial, and that any emotional tugs we feel are intentional attempts to play on our emotions. We can also try and be mindful of specific techniques that advertisers use, especially emotional appeals, and try to compare what we are being sold with what we are being asked to associate it with; for example, the banking commercial that suggested that if one were to use their product one’s financial future could be secured and one would be free to go on a motorcycle tour to relive one’s youth. It is especially important to do this because politicians have caught on to the efficacy of advertising and often use ad campaigns to help their causes gain popular support. For example, an attempt by an unscrupulous politician to gain traction for a law that will curtail government regulation of chemical waste disposal may try to appeal to our inherent desire for freedom, as well as make promises about what fewer regulations can do for the economy and job market in uncertain economic times. By not allowing ourselves to be so easily manipulated we can hopefully make better informed decisions.

    4. In my presentation I focused almost exclusively on content; what is the advertiser doing, and why? While I do not regret this focus as such, I do wish that I had focused just a little bit more on delivery. I found myself using vocal fillers extensively, and hadn’t even considered what effect my position at the front of the class would have on the audience (that is, how standing in one corner of the room might make my classmates in the other part of the room feel less involved. I also believe that I should have taken a moment to find the exact part of the George Carlin video that I wanted to refer to in my presentation before starting, even though it was a last minute addition. Come to think of it, the fact that I came up with an idea to support a theme that I was discussing at length in my presentation may just be an indicator that I need to spend a little more time in the practice/review phase of my preparation for a presentation. Both of these issues can be ironed out with a little more emphasis on actually practicing the speech, as opposed to just focusing on just research and analysis.

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